Eva Mendes ambassador for Cartier’s charity

To celebrate Cartier’s second annual ‘Loveday’, Frederic de Narp, President and CEO of Cartier North America, presided over the Opening Bell ceremony at NASDAQ, held on June 8th. They announced a new collection of LOVE jewelry, with newest celebrity ambassadors for the Cartier ‘Lovecharity’ bracelet. Eva Mendes is prominent among the celebrities.

Cartier LOVE bracelet was introduced more than 30 years ago; it has become one of the most coveted jewelry designs in the world and the ultimate symbol of love. Last year, Cartier donated more than $1.2 million to eight global charities from the sales of its ‘Lovecharity’ bracelet, and due to the enormous success, this year Cartier decided to celebrate ‘Loveday’ with a new ‘Lovecharity’ bracelet. The ‘Lovecharity’ bracelet is available for $475 with $100 per bracelet benefiting its corresponding charity.

Eva Mendes wore navy bracelet to represent ‘The Art of Elysium’. Other celebrities include Faith Hill, Tim McGraw, Julianne Moore, Elie Wiesel, Rachel Weisz, Rihanna, Djimon Hounsou and Usher.